Online audiences respond to familiarity. Decisions to buy or follow are based on trust. A trust that your product or service will satisfy their expectations. And the best way to earn and maintain their trust …Read More →
Posts By: Jeff Wozer
Just as every structure needs a foundation from which to build upon so to does your digital marketing strategy in the form of a concise core message that defines who you are and what you’re about.
Your …Read More →
Online storytelling requires an audience. Without it you’re feeding false hopes. Wasting time. Action for the sake of action on par with planting pumpkin seeds in California’s Death Valley and wondering why no results.
Not …Read More →
There are currently more than 1 billion websites jockeying for our distracted attentions. A daunting figure made even more daunting by the fact that the average human being, according to a Nielsen study, …Read More →
If ideas entered the skull like food enters the gut all of the participants at this year’s Shift Festival in Jackson, Wyoming would be suffering from brain flab. Collared shirts would feel tighter around …Read More →
Public interest with the outdoors is fading faster than Caitlyn Jenner being best known for winning gold at the 1976 Summer Olympics.
Fewer people are getting outside these days, interest pirated by the two-dimensional attractions …Read More →
Outside of a few small, select circles – chefs, mycologists, jam band followers – the words “fantastic” and “fungi” rarely share the same sentence. But thanks to the latest film by award-winning cinematographer Louie Schwartzberg, …Read More →
I have friends who if given the choice between watching Monty Python on a large screen TV in large comfy chairs or watching Charlie Rose with the volume muted from inside a Japanese packing crate …Read More →
It’s a good thing animals don’t behave like humans. Otherwise life as we know it would be vastly different. Few of us, for example, would be able to sleep at night too worried about drunken …Read More →